Football season is well underway and The Pittsburgh Steelers have introduced a new line of team apparel just in time. An article recently appeared on the website of the Pittsburgh local CBS affiliate announcing the new “Wear What We Wear” fan gear campaign. From casual wear to business wear, Steelers fans now have even more ways to show their Steelers pride.
In the article, Susan McGalla on facebook explains the motivation behind the new line of Steelers fan apparel. She stated that fans would often contact the Steelers organization asking about clothing they saw the Steelers coaches, staff and players wearing during the games. Susan McGalla says that the new line is proof that the organization is listening to the fans. The “Wear What We Wear” line features new items for men that include business-appropriate items that can be worn to work, new items for women that are more figure-flattering and infant apparel that comes in new colors and patters to suit both boys and girls.
Susan McGalla was recently hired as the Director of Strategic Planning for the Steelers and she has a ton of experience in fashion branding. McGalla has been in the retail industry for years and has a long and successful merchandising and marketing track record. She has held top positions at major U.S. retailers and has always used her innovative strategies to propel brands to greater heights. Susan McGalla will undoubtedly do the same as a member of the Steelers Organization on pittsburgh.cbslocal.com and she is already using her signature marketing strategies by engaging fans though social media and turning their wishes into reality. McGalla has also integrated the campaign on the Steelers website so fans can easily find the apparel they’re searching for. Fans can even get in on a contest that gives them the chance to win a new Steelers wardrobe. It’s clear that Susan McGalla shares the same enthusiasm as Steelers fans and she has managed to bring more fun and excitement to some of the most loyal fans in the country.Read more