Jose Borghi : The Advertsing Figure to Emulate
Jose Borghi has been very influential in shaping the advertising industry in Brazil. Borghi was a big name in this industry even way before he started his very own ad company, Mullen Lowe. His success can be attributed to great campaign ads that have come to be loved and rooted deep in the minds of Brazilians, meaning that they have been very effective.
Jose Borghi was born in a Small town, President Prudente. His humble background has got everything to do with his success. His struggles have inspired him to be the most successful advertiser that he is today. His success began as a dream when in high school. In third year, his sister took him to the Castro Neves theatre where he was to watch various ads that had won awards in the Lions Cannes Film Festival. From there, he knew that this was the field he wanted to pursue. So when he joined Catholic University, Campinas he took a course in advertising.
Fresh from PUC, Borghi got his first job, at Standard Ogilvy, as a copywriter. He stayed with the company since 1988 to 1994, when he moved to DM9DDB. By then, his ad skills had grown to an extent that he was taking projects with big brands such as Parmalat Mammals and Itau. He later left the company and joined Leo Burnett. He also worked for Talent and FCB before deciding to start his own ad company. That was back in the year 2006 when he and his very good friend Errh Ray started BorgiErrh, with no capital and no investors.A few years later, he was to buy Errh Ray our and change the company name to Borghi Lowe. Today the company is known as Mullen Lowe and about two years ago, they merged with Mullen Lowe Group.