The Meaning of Beneful
Beneful is a brand of dog food that is produced by Nestle Purina Petcare that includes both wet and dog food and treats as well. By 2012, Beneful was the most popular brand of dog food in the world as they generate more than $1.5 billion in revenue annually. Beneful itself is one of Nestle Purina’s most lucrative brands of dog food that the company has. The term Beneful was chosen because it means “full of goodness”. When the food was introduced in 2001 it was designed to resemble and smell of stews resembling real beef chunks that are full of goodness. The company makes a food that dogs would actually want to eat. The goal is to add proteins and human elements to dog foods make it more appealing to both the owner and the canine. By the end of 2006 alone, Beneful in and of itself, which is just one subsidy of Nestle Purina Petcare, was profiting over $300 million annually.
The brand Beneful only produces dog food exclusively and it includes both dry foods and wet/canned foods as well as various treats and snacks that dogs will love. Beneful also introduced a full line of Healthy Harvest food blends that was introduced in June 2005 with the aim of being the first premium dog food to introduce soy as the main protein source rather than meats. Beneful also introduced completely prepared dog meals in March 2006 to add to their ever-expanding line of foods.
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