Welcome to America, Honey Birdette
A new lingerie brand, Honey Birdette, is ready to continue its expansion into the United States. Australian entrepreneur Eloise Monaghan started this lingerie brand back in 2006. Since then, it has grown to 55 stores in Australia.
Honey Birdette Lingerie
Women like to have choices. Each woman’s body is slightly different and the more the options, the better. Now, Americans have a new lingerie brand entering its market: Honey Birdette. What can Americans expect?
Already, Honey Birdette has the Ashleigh, Issy, Julienne and Tiffany lingerie collections. It even has something called the New York collection, which includes each of the aforementioned lines of bras, thongs and knickers.
The plan is to start with a US eCommerce website, at first. Already, the brand has enjoyed “a 374% increase in US online sales over the past 12 months.” Monaghan’s “aims to enhance the consumers experience.” Orders over $50 include free delivery.
It takes time to build a brand. Women’s clothing is a very competitive industry. Already, the Australia brand has started to open stores in the UK at London’s Covent Garden. For now, this premium lingerie brand is focusing on UK expansion.
There are hopes to add sensuality boutiques in Leeds’ Victoria Gate and Westfield White City. The goal is to reach 40 stores for the UK. But when will the first US brick-and-mortar store open? One would think it would debut in New York City.
Welcome to America, Honey Birdette. The Birdette has flown the Aussie coop and arrived in America. The future looks bright for this sensuality boutique.