The Success of Lime Crime Cosmetics
A cosmetics brand, Lime Crime Cosmetics is one of the most popular brands that is currently trending. The company was founded by Doe Deere, an immigrant from Russia who was raised up in New York. Lime Crime Cosmetics has its main offices located in Los Angeles. The brand is known for its huge social media presence and it uses this channel to market its products. The makeup products produced by Lime Crime are known to be of good quality and they are designed to suit every customer. Doe Deere, the Chief Executive Officer of the company describes the brand to be very bold and suitable for the modern woman.
Lime Crime uses lots of vibrant colors when it comes to producing its makeup products. The makeup brand offers lipsticks in amazing shades of pink, red, purple, orange, blue, green and yellow. Lime Crime has an Instagram account created by Doe Deere whereby customers are encouraged to send their make up using Lime Crime products. Currently, the account has more than 2 million followers. Established in 2008, Lime Crime has managed to register massive success and growth. Under the leadership of Doe Deere, the company has managed t establish a huge customer base, especially through social media. The main mission of Lime Crime is to help women in making a bold statement about themselves through make up. Lime Crime has been the perfect example that it is possible for any business to thrive and make it through the social media platform.
LimeCrime recently launched a beauty product known as the Pocket Candy Palettes. The product has been likened to the Polly Pocket toys that children used to play with during the 90’s. Lime Crime is making people relive their memories by introducing Pocket Candy Palettes which are actually eye shadow palettes. The new Pocket Candy Palettes come in 3 different shades of eye shadows. Every compact has both neutral and bright shades which gives the user many options depending on the kind of makeup they choose. One of the palettes is retailing for $34 with the entire bundle going for $90.