Browse Category: Advertisers

 Jose Borghi: the advertising Genius and CEO of Mullen Lowe

Jose Borghi is a notable media personality in Brazil. He is the creator of the famous “Mammals of Parmalat” and “It is the love” campaigns among others. Borghi is deemed an advertising genius for his advertisement works rarely miss their target. His first major creation, “Mammals of Parmalat,” still lingers in people’s minds today, more than two decades later. Multinational companies simply find him irresistible.

Born in PresidentePrudente in Brazil, Borghi’s passion for media advertising dates back to his early years. He would attend performances at the Castro Neves Theater while still in junior high school. Upon completing high school, Jose Henrique Borghi joined PUC-Campinas University and graduated with a degree in Advertising and Propaganda. This achievement was his gate pass to the media and advertisement world.

Borghi’s first job after graduating in the year 1989 was as an editor at Standart Ogilvy. His talent saw him rapidly rise and move through several media advertisement firms, including FCB, DM9 / DDB, Talent, and Leo Burnett. After amassing adequate experience in the industry, he later started his agency by the name of BorghiErh in partnership with a friend Erh Ray.

After successful initial years, BorghiErh was acquired by Lowe to become Borghi Lowe. Later on, Borghi Lowe Merged with the Mullen group to become Mullen Lowe. This saw Borghi become a co-CEO alongside Andre Gomes. Borghi’s talent and widespread experience in Advertising enabled Mullen Lowe to venture into international markets successfully. This led to Borghi’s appointment as company’s CEO, with Andre Gomes becoming the Deputy CEO

Mullen Lowe under Jose Borghi has spearheaded advertisement campaigns for many corporations both domestically and internationally. Top of the list is Fiat, Unilever, Electrolux, Folha group, Asia Motors, Antartica, Arcor, Itau, American Express, Bank Boston, Globo, and Bunge.

His excellence in the media advertisement industry has seen him get crowned with many awards. His award achievements include 11 New York Festival Awards, 10 The One Show Awards, 7 London Festival awards, 14 Cannes Lions awards, 15 April Advertising Awards, and 10 Clios Awards. The APP also elected him as the 2009 Advertiser of the year.

Jose Borghi : The Advertsing Figure to Emulate

Jose Borghi has been very influential in shaping the advertising industry in Brazil. Borghi was a big name in this industry even way before he started his very own ad company, Mullen Lowe. His success can be attributed to great campaign ads that have come to be loved and rooted deep in the minds of Brazilians, meaning that they have been very effective.

Jose Borghi was born in a Small town, President Prudente. His humble background has got everything to do with his success. His struggles have inspired him to be the most successful advertiser that he is today. His success began as a dream when in high school. In third year, his sister took him to the Castro Neves theatre where he was to watch various ads that had won awards in the Lions Cannes Film Festival. From there, he knew that this was the field he wanted to pursue. So when he joined Catholic University, Campinas he took a course in advertising.

Fresh from PUC, Borghi got his first job, at Standard Ogilvy, as a copywriter. He stayed with the company since 1988 to 1994, when he moved to DM9DDB. By then, his ad skills had grown to an extent that he was taking projects with big brands such as Parmalat Mammals and Itau. He later left the company and joined Leo Burnett. He also worked for Talent and FCB before deciding to start his own ad company. That was back in the year 2006 when he and his very good friend Errh Ray started BorgiErrh, with no capital and no investors.A few years later, he was to buy Errh Ray our and change the company name to Borghi Lowe. Today the company is known as Mullen Lowe and about two years ago, they merged with Mullen Lowe Group.