Browse Category: Advertising Industry

Steps to success with Lori Senecal

Resolved I will try I have bite my ankles invite to do that’s fine yeah okay or my design I’m good damn okay fine that’s annoying that’s cool yeah yeah I like to make that pop up why is very good. After having gained CEO level control of CP+B, Lori Senecal led the company through expansion, global growth, and a diversifying client base. New ideas have created a swift, agile and truly modern advertising and marketing firm. Lori a dinner way with standard boilerplate marketing campaigns and has taken on a custom approach to each and if a client request.

How to say the difference between companies has been key the recent success of CP+B. By taking on a consulting role in addition to standard marketing and advertising duties Lori has been able to help companies improve their product offerings as well as market these Newfound strength to customers around the world.

While innovative and risky new campaigns have been a major part of her success, there is far more to it than that. In a recent Forbes interview she shared a few top tips with us, sharing the day to day habits that made her a success today.

For Lori, a good idea can only become a great idea once it’s become actualized. Taking steps each and every day to make sure that the mundane but necessary occur have been the secret to her success. By outlining her priorities and making a consistent effort to communicate with clients, she is able to stay organized and focused. This kind of thinking can be applied to any type of work not just the world of advertising and marketing.

Finally it’s important to understand your own limitations. Excellent ideas only exist when great minds collaborate in a big way. Diverse mindset and people will help you understand the needs of your clients as well as your employees alike, no one woman is an island and Lori lives by this. Follow Lori on Twitter.


 Jose Borghi: the advertising Genius and CEO of Mullen Lowe

Jose Borghi is a notable media personality in Brazil. He is the creator of the famous “Mammals of Parmalat” and “It is the love” campaigns among others. Borghi is deemed an advertising genius for his advertisement works rarely miss their target. His first major creation, “Mammals of Parmalat,” still lingers in people’s minds today, more than two decades later. Multinational companies simply find him irresistible.

Born in PresidentePrudente in Brazil, Borghi’s passion for media advertising dates back to his early years. He would attend performances at the Castro Neves Theater while still in junior high school. Upon completing high school, Jose Henrique Borghi joined PUC-Campinas University and graduated with a degree in Advertising and Propaganda. This achievement was his gate pass to the media and advertisement world.

Borghi’s first job after graduating in the year 1989 was as an editor at Standart Ogilvy. His talent saw him rapidly rise and move through several media advertisement firms, including FCB, DM9 / DDB, Talent, and Leo Burnett. After amassing adequate experience in the industry, he later started his agency by the name of BorghiErh in partnership with a friend Erh Ray.

After successful initial years, BorghiErh was acquired by Lowe to become Borghi Lowe. Later on, Borghi Lowe Merged with the Mullen group to become Mullen Lowe. This saw Borghi become a co-CEO alongside Andre Gomes. Borghi’s talent and widespread experience in Advertising enabled Mullen Lowe to venture into international markets successfully. This led to Borghi’s appointment as company’s CEO, with Andre Gomes becoming the Deputy CEO

Mullen Lowe under Jose Borghi has spearheaded advertisement campaigns for many corporations both domestically and internationally. Top of the list is Fiat, Unilever, Electrolux, Folha group, Asia Motors, Antartica, Arcor, Itau, American Express, Bank Boston, Globo, and Bunge.

His excellence in the media advertisement industry has seen him get crowned with many awards. His award achievements include 11 New York Festival Awards, 10 The One Show Awards, 7 London Festival awards, 14 Cannes Lions awards, 15 April Advertising Awards, and 10 Clios Awards. The APP also elected him as the 2009 Advertiser of the year.

Bob Reina Shares Wisdom on the Benefits of Talk Fusion

Talk Fusion has emerged as a new and effective marketing tool to improve customer relations and retention. Video has grown in popularity the last few years with major tacked on as an effective marketing tool. Building up brand recognition is a challenge in today’s age with more and more companies turning to social media sites and networks to reach their consumers. Companies and businesses trying to keep up with the competition face the challenges of standing out in today’s age of fast communication and information.

Bob Reina, the CEO of Talk Fusion, recently wrote an article titled “Video Advertising Trends of 2017” where he pinpoints the emerging techniques and styles of video. Video today has become more than mere entertainment, but an effective tool for advertising.

The challenge with advertising is retaining the customer’s attention span while in a short amount of time delivering the information they need on the product or service being offered. Video provides an ideal compromise since it’s engaging, information, persuasive, and gives the customer time to make a purchasing decision on the spot. The video is easier to share across social networks and has helped many companies to gain a foothold over the competition.

Advertising costs is another consideration to keep in mind for companies and businesses who need an extra edge. The video is versatile since with Talk Fusion it’s easy to make one and build an impressive advertisement in a short amount of time. Advertising costs can be whittled down so a massive budget doesn’t have to be dedicated to a massive advertising campaign.

Talk Fusion is user-friendly and comes with a variety of products to make it easy to advertise for people who have no experience with using video. Increasing sales, response rates, and revenue is just a few of the benefits companies and businesses have experience when using Talk Fusion to feature their products and services. Video generates results and sparks a reaction from people who watch it. Talk Fusion is even available for a 30 Day Trial without a credit card which includes all the products and services that come with this innovative new product.



Jose Borghi : The Advertsing Figure to Emulate

Jose Borghi has been very influential in shaping the advertising industry in Brazil. Borghi was a big name in this industry even way before he started his very own ad company, Mullen Lowe. His success can be attributed to great campaign ads that have come to be loved and rooted deep in the minds of Brazilians, meaning that they have been very effective.

Jose Borghi was born in a Small town, President Prudente. His humble background has got everything to do with his success. His struggles have inspired him to be the most successful advertiser that he is today. His success began as a dream when in high school. In third year, his sister took him to the Castro Neves theatre where he was to watch various ads that had won awards in the Lions Cannes Film Festival. From there, he knew that this was the field he wanted to pursue. So when he joined Catholic University, Campinas he took a course in advertising.

Fresh from PUC, Borghi got his first job, at Standard Ogilvy, as a copywriter. He stayed with the company since 1988 to 1994, when he moved to DM9DDB. By then, his ad skills had grown to an extent that he was taking projects with big brands such as Parmalat Mammals and Itau. He later left the company and joined Leo Burnett. He also worked for Talent and FCB before deciding to start his own ad company. That was back in the year 2006 when he and his very good friend Errh Ray started BorgiErrh, with no capital and no investors.A few years later, he was to buy Errh Ray our and change the company name to Borghi Lowe. Today the company is known as Mullen Lowe and about two years ago, they merged with Mullen Lowe Group.