Whitney Wolfe Herd was two years into relationship network swiper Tinder when she left due to sexual harassment. The harassment came from her co-founder and at-the-time boyfriend Justin Mateen. The experience was horrible. In an interview Hern described it as being treated like just some woman. “It broke me,” She said. All of this occurred in 2014, the same year she bounced back with Bumble. Now Herd sits atop a successful business, has launched two other apps off Bumble’s success, and is a model example of an independent businesswoman. In everyway she turned her harassment into success. Through Bumble and its sister apps Bumble BFF and Bizz, Hern is now paying her success forward to young women just like her. Visit on her twitter account for more updates.
Since day one, our goal was to create a place users felt safe and in control. Thank you for believing that our platform is the safest place to meet new people. Here are 7 *important* safety tips before meeting someone in real life. https://t.co/ONp4Vkzmph
— Bumble (@bumble) August 6, 2018
Bumble is a swiper app that allows women to do the preliminary swiping. The male users of the app can only respond if the woman selects them. This feminist approach is in tune with current social movement, and an ever-growing body of independent women searching for equality. Whitney Wolfe Herd compares it to a symbolic Sadie Hawkins dance. The girl gets to choose first, the boy gets to try to keep up.
Bumble has enjoyed much success in its four-year career. The client based has increased by 70% a year and it currently serves 35 million users. Whitney Wolfe Herd has also used the success to piggyback two different apps of Bumble. The first, Bumble BFF, is a social networking app for friendship finding. It is designed to connect young women to like-minded individuals for friendship and comradery. The second is called Bizz and it is a career networking site. It is designed to aid career-minded women find their niche, connect with successful companies, beef up their resume, and expand their success. Both apps serve as rewards for the loyal customers who have made Bumble so successful. Their specific focus on women gives them a chance Whitney Wolfe Herd did not. Through such apps she is able to provide benefit to her fellow sisterhood, and set a better precedent for female kind. Learn more: https://deadline.com/2018/07/whitney-wolfe-herd-bumble-founder-ceo-imagine-entertainment-board-member-1202423942/