Browse Category: Internet Marketing

Technology Jason Hope Compares U.S. and European IOT Technology

Jason Hope is in the business of making predictions. He is a technology guru that works for major companies in Arizona. Hope has been in the business for some time and he is considered one the best technology consultants within the United States. This man is highly educated and knows how the Internet of Things (IOT) can impact the business world.

Hope foresees the Internet of Things as being the leading technology in the future for businesses. At least 28% of all European businesses rely on the IOT to help keep their organizations afloat. Only 18% of all American business organizations have the same attitude.

One of the reasons why European businesses relies heavily on the IOT has to do with analytics. Generally speaking, all businesses need to properly evaluate how effective their organizations are doing. They need to figure out if their production levels are adequately meeting customer demand, they need to ensure that their products are something that people want and they must keep track of how well they are competing within their chosen market. The Internet of Things can provide this data and a lot more.

What is the Internet of Things. The IOT simply describes how consumers and people in general can connect to the internet through the gadgets, electronics and computers that they use every day. U.S. businesses are aware of this technology but they are not so quick to implement it within their organizations. Many do not think it’s that crucial to their organizations.

However, Jason Hope disagrees. He wants U.S. businesses to realize that the Internet of Things is going to connect people to the internet through with just about everything that they buy or use. Jason Hope would not make this prediction if he did not expect it to happen. In the end, Hope wants American businesses to get onboard with this future technology.

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How White Shark Media Uses Client Complaints To Move Their Company Forward


Founded in 2011, White Shark Media is a Digital Marketing Agency that helps small and medium-sized businesses improve their online marketing. Over the years they have had their fair share of both complaints and compliments.

As with all businesses, when you are starting from scratch it takes months, and sometimes even years, to get to a point where you are able to provide the type of service clients are expecting.

White Shark Media has finally gotten to that point. Through all the mistakes, they now believe their service is better because of them.

While White Shark Media has received several complaints, with this article we are only going to focus on one. If you are an agency that provides similar services, pay close attention as this information can help you take your business to new heights.

Complaint – “I Don’t Feel Communication Is Good Enough”

This is one complaint no business should ever ignore. If your clients don’t feel like they are being communicated with the right way, chances are they will eventually take their business somewhere else.

If you run a consultancy agency similar to White Shark Media, communication is without a doubt your most important task. Yes you want to provide meaningful results. But if communication with your clients is poor, those results won’t matter.

When White Shark Media first got started, clients testimonials didn’t feel like the communication between them and their contact person was good enough. Many were frustrated because they had to go through a receptionist to speak with their strategist.

To ensure client communication was up to par, White Shark Media implemented two things:

1 – Monthly Status Calls

These scheduled calls would take place once a month between the client and the strategist. During these calls clients would be able to go over performance reports from the previous 30 days.

Using GoToMeeting, the strategist would share the screen with the client which would enable them to see exactly what the strategist sees. This makes going through the report super simple. This has proven to be a highly effective strategy that clients love.

2 – Direct Extensions

White Shark Media installed a new phone system that allowed for direct extensions. This meant clients would no longer have to call the receptionist to get access to their strategist. They would now be able to call them directly which eliminates a great deal of frustration on the part of the client.

Once a client signs up they receive all the necessary contact information for the person handling their account. This makes the communication process flow a lot better.