Back in 2009, a powerful marketing agency in New York City named KBS was on its way down. The original founders were in their final year of their earn-outs. The entire company was run like a family business where once you’re in, you were in; the founders had your back. But the old way of doing things in the marketing industry was dying. The digital age was ushering in a new way of doing things. As a result, KBS was losing employees and clients on a weekly basis.
That’s when the founders brought in Lori Senecal, a blue-eyed Canadian woman that shocked the marketing world by getting her name on the door of a New York marketing office so young. She was put in charge of bringing KBS into the new age.
She quickly transitioned the marketing firm to more social and digital platforms. Client retention immediately shot through the roof. The original founders of the firm wanted to foster an environment of invention where entrepreneurs could spin their entrepreneurial wheels. Lori Senecal quickly developed a culture ripe for entrepreneurial invention. https://www.shootonline.com/news/tags/13820
KBS turned into a place of invention. She ran inventing contests with her employees in order to foster this environment. She created a culture where people thought big, took big chances and invented the next big thing. KBS was not interested in incremental innovation. This kind of leadership quickly took KBS global. They broke out of their New York City bubble to span across the planet.
Lori Senecal did all of this while being a self-described shy introvert. Her closet is like that of Superman, except every outfit is black. She has a reputation for focusing on growth and profits over human connection. But what she lacks for in one-on-one personal interaction, she makes up for in creating invigorating and inspiring cultures within the workforce.
Her success at KBS caught the attention of CP + B. they made her an offer she could not refuse, and she became the Global CEO of the advertising firm. Her leadership has already paid off with a company growing to 800 employees worldwide. Read full article published on Huffington Post.
To learn more about Lori Senecal, visit her Fast Company profile.