On December 5, 2015, the successful Sushi Itto franchisee, Omar Yunes won the Best Franchisee of the World (BFW) competition which happened in Florence, contesting for his contributions to the brand he represents. Interestingly, at the age of 21 Omar was already a franchisee of the Japanese food chain and with hard work currently he owns 13 franchised units in Mexico City, Veracruz and Puebla. These Omar’s units represent 10% of the units the brand has. Omar Yunes is an excellent reflection of passion and persistence. He stated that he was very proud, but in reality, the award belonged to 400 employees in the 13 units who work tirelessly towards success. 34 countries attended that 2015 BFW contest including Brazil, France, Portugal, Hungary, Argentina and Mexico among others.
According to Diego Eliazarrarras, the organizer of BFW Mexico, Omar played a significant factor in the franchise-franchisee relationship. Moreover, he achieved a better management of data and also had implemented control panels to obtain clean measurements of each unit thus running his units efficiently. All these qualities made Omar worth winning the award.
In the BFW contest, franchises were being evaluated based on their effect and not the brand. Aspects that were considered included the franchise contributions regarding knowledge, how much it has been influential to the network, how much the franchisee charges and the improvements made to the model and also the motivation expressed by employees.
Benjamin Cancelmo, the CEO of Sushi Itto, said that the company considers the award as a manifestation of the joint effort to provide clients with excellent services, flavor, and extraordinary hospitality. Mr. Eliazarrarras also added that this award represents the country’s strong sector winning on an international level unlike before when Mexican franchise was only a regional subject.
Omar Yunes is a popular Mexican investor who is an award-winning franchisee representing Sushi Itto. He is passionate about the food industry and providing clients with high-end products. Through his expertise, the company has been able to create a secure business network and a convenient board that implements business strategies. Omar Yunes is passionate about sushi Itto and providing the best services in his units