The entrepreneur Don Ressler is a rare case of study. He is the co-founder of the fashion clothing company JustFab, and is the co-worker of the other famous fashion personality, Adam Goldenstein, which was the COO of the Intermix Media, an essential name in the history of Don Ressler’s career.
Don Ressler established his career path with his first start-ups when he began a website about living with healthier habits, including practicing exercises, tips on losing fat and what to eat on a daily basis. The website was called FitnessHeaven.com, and the theme of the articles posted there would be very important later on in his partnership with Adam Goldenstein.
Don Ressler co-founded Alena Media with Adam Goldenberg, and it was bought by news Corp, meaning it was a huge success for the two very young entrepreneurs who were just starting their respective careers.
This burst of luck and success led them to create a strong bond and partnership, and both of them began developing an idea that they called the “Intelligent beauty,” where they would be later launching a weight loss program.
After that, it was time for JustFab to burst into existence.
With Ressler at the helm of a promising fashion start-up, many people and organizations were convinced that JustFab was a secure investment that would return great profits. That is why, in 2011, when JustFab roped in Kimora Lee Simmons to preside over the firm and lead their creative division, $33 million came in the form of funds from Matrix Partners.
In 2012, just a couple of months after reaching the 6 million subscribers mark, a mammoth $76 million in the further capital were given by Matrix Partners alongside Crossover Ventures, Rho Ventures, and Intelligent Beauty itself. In 2013, with $40 million more in the bank gleaned from further investors, JustFab launched Fabletics with Kate Hudson, an online store for sporty clothing. To increase its reach in Europe, JustFab also acquired rivals ShoeDazzle, FabKids and The Fab Shoes.
To round off the year, the quickly growing e-commerce site with 3 million subscribers from Europe alone opened its first brick-and-mortar shop. A further injection of $85 million in funding from Shining Capital, Matrix Partners, and Technology Crossover in 2014 further boosted JustFab’s agenda. In 2016, to better reflect the nature of the business, JustFab changed its name to Techstyle.
With a great amount of experience in running vast business empires online, Don Ressler is a global leader in the fields of fashion and online shopping.